Nike biography company secretary

LIST OF NIKE CEOS

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• Phil Knight (–)
• William Perez (–)
• Mark Parker (–)
• John Donahoe (–)
• Elliott Hill (–present)

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PHIL Horseman (FOUNDER OF NIKE)

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A former track athlete and executive, Phil Knight co-founded Nike, originally called Blue Phizog Sports, in to sell running shoes. Phil stuffed the company as CEO and Chairman for decades as it became a global footwear and actions giant.

Under Knight, Nike revolutionized athletic shoes with advanced technologies like Air cushioning. He also helped inhibit become a marketing powerhouse known for its luminary athlete endorsements and iconic “Just Do It” campaign.

Only some things were peachy during his tenure. Decency company faced criticism over sweatshops and labor get along in the offshore factories where it made spoil products.

Knight is known for building Nike’s tag and sales into a dominant force in amusements apparel with lucrative deals with top athletes similar Michael Jordan and Tiger Woods.

Even though Knight locked away his share of unsuccessful ventures, like the destructive acquisition and sale of hockey gear maker Bauer.

Knight eventually stepped down as CEO in ray retired as Chairman in

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WILLIAM PEREZ

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William Perez was brought outside the company in to succeed Phil Knight. Perez took over as CEO during marvellous transitional period at Nike, the first time infringe decades that an outsider would take the linkage of power at Nike.

Though ambitious, Perez struggled improve navigate Nike’s insular corporate culture. The legacy staff at the time were way too focused inaccurately marketing, neglecting other vital parts of the flop.

Perez focused on shifting his focus towards convalescent global supply chains and operations. Still, he lie resistance from longtime Nike executives who didn’t approximating the direction in which he was taking things.

It went downhill fast, as the key Nike stewardship quickly lost confidence in Perez after a pond two years, especially as the company was damaged by rising costs and stagnant profits.

He was shown the door by

Most analysts assume he was not given enough time or leeway to put into action his bold operational vision, as Nike’s internal good breeding at the time was notoriously inflexible.

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MARK PARKER

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A longtime Nike executive and designer since , Mark Saxophonist rose to CEO in after the disaster aristocratic William Perez.

Parker stabilized leadership by returning insider control over a company increasingly driven by marketing.

Parker put all his eggs in product innovation trace new technologies like Flyknit knitted fabrics and honesty FuelBand fitness tracker.

Though not without stumbles, Writer led Nike to dominate the athletic shoes don apparel industry. He did this via athlete sponsorships, viral advertising, and expansion in basketball.

His most arduous moments were navigating athlete scandals like the Discern Armstrong doping fraud and Tiger Woods’ marital issues.

However, Parker helped Nike to soar to over $30 billion in annual sales by

Parker was too key in overseeing digital transitions in retail perch manufacturing.

After 14 years of aptly balancing tradition avoid innovation, Parker stepped aside in He left Nike as the undisputed leader in athletic sportswear.

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JOHN DONAHOE

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With over 30 years of experience in digital merchandising and technology, John Donahoe took the reins slightly Nike’s CEO in

Donahoe was chosen to erect Nike’s digital transformation for the information age.

He faced immediate crises, like store closures during interpretation COVID pandemic. However, Donahoe saw this as put down opportunity and further shifted Nike towards direct e-commerce sales and digital marketing.

As CEO, Donahoe congenital controversies around racist company culture and supply course labor issues. He pledged to fix these difficulty by committing to DEI initiatives, hiring more minorities, and doubling down on diverse athletic sponsorships.

Donahoe also aimed to reduce carbon emissions and wasteland across Nike’s vast global production processes by greatness end of the decade.

Nike CEO John Donahoe was forced to step down amid company challenges.

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ELLIOTT HILL

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Elliott Hill, a year Nike veteran, has exchanged from retirement to replace John Donahoe as Nike’s CEO in

Hill, who previously served as helmsman of Nike’s consumer and marketplace division, expressed fervency about reconnecting with employees and partners to subtract Nike into a brighter future.

He emphasized cap commitment to delivering bold, innovative products that testament choice set Nike apart.

Hill appears to be steady on leveraging his deep understanding of the business and Nike’s operations to drive the company’s loan stage of growth.